Working with the Profero creative team to bring to life this stunning campaign was a real joy. Dry ice effects and moody lighting in 40k? Yes Please. Big bold media plans with more placements than the million dollar homepage? Go on then.

Thanks to the Mill and the creative and account teams at Profero - and here’s to psychic campaigns!

OMD wanted to run something special as a YouTube masthead for the "Superpowerful" Doritos & Pepsi campaign created by AMVBBDO- so enter clickTag stage left. A webcam hadn't been used before in a UK Masthead, so we figured lets do that and some- by allowing users to post the camera content created back into the Masthead. The risk levels were high naturally so to ensure the UGC was appropriate we built a moderation console to handle the one day's 15m impressions and likely uptake of the ad. Our app captured users webcam content and allowed them to customise it with comic strip content

We took QA time down to 3 hours from 10 days and the ad ran successfully all day, but we didn't stop there. Given the idea of the app was to 'comic yourself' we thought it would be more engaging for users to create a comic strip of themselves and their friends, so-  naturally we suggested a Facebook version where users could add themselves & their friends into a comic strip to create a narrative. We devised, designed, built and deployed both executions in October 2011 and it remains one of our most rewarding projects.

Profero handed us this brief with challenging timelines and a gift of a mechanic- the perfect pre-Christmas present for our clickLABS team. We built, hosted and maintained this pre-Christmas promotion and it generated more than 100k likes to M&S and reached 1m plays after only 3 weeks of going live. This was a well thought-out project executed to perfection and in the words of the client "we nailed it, good job everyone".

To accompany this promotion we were also briefed to deliver a "Lick & Win" mobile app which gave away £5 voucher codes randomly. Profero had a team building the front-end of the campaign, but needed a back-end solution to handle the promotion in real-time. ClickLabs created a bespoke API that handled the decision-making algorithm, while intelligently keeping potential attackers off, using a use-once token system similar to OAuth 2.0.

Cheil briefed us to create for Samsung a multi-platform (TV/Laptop/Mobile/Tablet) installation that played full-screen synched video for a Harrods window display that was to run 24/7 for 6 weeks.

Our solution involved the creation of a multi-platform installation running over a secure wireless network that was headed by a bespoke managing server app. This app managed all display devices, (much like an orchestral conductor) by controlling the Android apps we developed for each device; commanding them to play simultaneously.

The device apps also had built-in heartbeat 'monitoring' to ensure the videos continued to play in sync for the duration of the video, negotiating device fail-scenarios and store power downs (we introduced the mother of all UPS systems) along the way.We're now in the process of rolling this solution out internationally for in-store and event requirements.

Karmarama briefed in this campaign that required realtime data negotiation with the Betfair live betting algorithms to show not only the next race or football match but also the subsequent events, with animated live betting odds thrown in. Many 'live odds' betting ads quite frankly look like they're chewing a hornets nest, so to work with Karmarama to create these beautiful executions was a pleasure and kept us on our technical toes.

Served by Doubleclick, we had the backing of the experts in dynamic ads as we connected up data feeds through the Studio API to create this impactful and graceful betting campaign. A real OLA achievement and nice all-round experience with our friends at Karmarama. 

We've worked with DLKW for 3 years and with them now as DLKWLOWE on OLA and wider digital production projects; such as this instore digital menu project for Burger King. Replacing the traditional back-lit POS menus with dynamic menus that not only track stock and reconfigure menu displays (based on availability), but also provides localised and realtime pricing.

It's a hybrid After Affects, Flash and dynamic loading data through a nation-wide instore fulfilment service. These screens represent the future of instore menus and we're proud to have helped develop this bespoke platform for DLKWLOWE.

Rimmel wanted to deliver an Fcommerce solution to launch a new product. That’s the topline, but the store also needed to be flexible enough to allow repurposing for future promotions and more importantly make the most of Facebook’s referral-marketing to create hype and sell product.

The store was built upon a CMS (Joomla Content Management System) which allowed for rapid development and simple customisation by non-developers when products needed editing or prices changing. The central database of products for the app is shared across all stores, meaning in a few minutes a whole new Facebook store can be created with its own unique set of products.

Our Fcommerce platform enables campaigns to be tap into the powerful Facebook referral and rewards function. If users buy products their friends will soon know about it, and if they buy based on user referral (purchases) then the first-purchaser can then be rewarded too. Powerful stuff made simple and ready to use.

Globathon is a concept Create developed for the Doubleclick HTML5 competition in 2011. Here’s the dealio: GLOBATHON is a one day, one ad, round-the-world marathon. It's an experiment using HTML within advertising, that brings together users in a one day YouTube takeover. YouTube users 'run' within the ad via their mouse and distances are tracked individually and cumulatively across the entire Youtube ad serving network, in-realtime.

Run for a meter, or run all day. We have 23854 m to complete between us, in 24 hours, in one ad. Cumulative progress is displayed and plotted on Google Maps showing the total distance covered, and still to cover on a worldwide plotted running course. Participate in the event, and then post your progress to Facebook and other social channels to tell and recruit your friends. Run the world, in an ad, in one day.

This concept is available for use. Step up sports brands.